The ladderThe 10 pillarsSession by sessionSample artifactsYour commitmentQuality gatesAfter handoffGet started

How a Vursu engagement actually works.

Start to finish. Session by session. With the sample outputs you'll walk away with.

The ladder.

01Free

Vursu Signal™.

Duration. 1 session, 60 minutes.
Who shows up. You, your broker or advisor, and us.
What you get. A 10-section outside-in snapshot of how the market sees your business. Competitive positioning, digital footprint, reputation signals, and the exit-readiness gaps a buyer would spot before the first call. Yours to keep.
Price. Free.
02

Readiness Assessment.

Duration. 2 weeks, 3 sessions.
Who shows up. You, optionally your number two, and us.
What you get. A scored diagnostic across 5 dimensions, a prioritized list of diligence gaps, and a custom roadmap showing exactly what a full Brain Build would cover for your business.
Price. Fixed fee. See pricing.
03

Brain Build.

Duration. 3 to 10 weeks depending on scope.
Who shows up. You, your leadership team, and key function owners. 15 to 19 structured interview sessions.
What you get. A complete, queryable business brain. Signal Report (inside-out), six Department Books, Tech Atlas, People Map, Customer Book, Process Atlas, Opportunity and Risk Register, SWOT-Plus, KPI Stack, Recommendations Package, Documents Dossier, and Completeness Scorecard.
Price. Tiered. See pricing.

Most engagements start with a Signal on your first call. Readiness Assessment follows if you're serious about an exit in the next 1 to 3 years. Brain Build is most valuable when you start before you list — the earlier you build it, the stronger the asset you bring to market.

What a Brain Build actually covers.

Every Brain Build is organized around 10 analysis pillars. Each pillar gets its own interview sessions, its own question bank, and its own completeness score. No pillar is skipped. Nothing is left to "we'll figure it out as we go."

01

Strategy and Business Model.

How you make money, what makes it durable, where growth actually comes from.

02

Competitive and Industry.

Who you win against, who you lose to, where the industry is heading.

03

Processes.

How the work actually gets done, where the tribal knowledge lives.

04

Financial Performance.

The numbers behind the numbers. Why margins move.

05

Technology and Tools.

What systems run the business, what's glued together, what's at risk.

06

People and Employees.

Who's critical, who's replaceable, what knowledge is stuck in heads.

07

Customer.

Who buys, why they buy, what keeps them, what makes them leave.

08

Departments.

How each function runs, who owns what, what breaks without the owner.

09

Opportunities, Risks and SWOT.

What's upside, what's downside, what's already priced in.

10

KPIs and Metrics.

What gets measured, what should get measured, what a buyer will ask for.

Session by session.

Standard Brain Build runs 6 weeks with 15 to 19 interview sessions. Accelerated (3-week) and Extended (10-week) formats are available for smaller and larger businesses respectively. Every session has a predefined agenda, a question bank, and a captured output. You'll always know what's coming next.

W1

Week 1. Kickoff and Strategy.

1.1Kickoff and Scope Lock
60 minYou and usSigned scope, interview schedule, access plan.
1.2Strategy and Business Model
90 minYouPillar 1 captured.
1.3Competitive and Industry
60 minYouPillar 2 captured.
W2

Week 2. Operations and Finance.

2.1Operations walkthrough
90 minYou and Ops leadPillar 3 partial.
2.2Finance deep-dive
90 minYou and Finance lead or bookkeeperPillar 4 captured.
2.3Technology and Tools audit
60 minYou and IT or most technical team memberPillar 5 captured.
W3

Week 3. People and Customer.

3.1People and Employees
60 minYouPillar 6 captured.
3.2Customer deep-dive
90 minYou and Sales leadPillar 7 captured.
3.3Department interviews, part 1
60 min eachFunction owners (Marketing, HR)Pillar 8 partial.
W4

Week 4. Synthesis and Gap Interviews.

4.1Department interviews, part 2
60 min eachRemaining function ownersPillar 8 complete.
4.2Processes deep-dive
90 minYou and key ops contributorsPillar 3 complete.
4.3Opportunities and Risks workshop
60 minYouPillar 9 captured.
4.4KPI review
60 minYou and FinancePillar 10 captured.
W5

Week 5. Draft Review.

5.1Seller walkthrough of draft Brain
120 minYou and usGaps and corrections captured.
5.2Targeted follow-ups
30 to 60 min per pillar as neededYou and usScorecard moves toward Verified.
W6

Week 6. Handoff and Activation.

6.1Final review and sign-off
90 minYou and usBrain signed off, Scorecard locked.
6.2Buyer-handoff preparation
60 minYou and usTransfer documentation ready.

Accelerated (3-week) compresses to 8 to 10 sessions for businesses under $1M revenue. Extended (10-week) adds deeper Department Books and multi-site capture for businesses over $5M revenue.

What you walk away with.

Real deliverables from a real engagement. Names and sensitive details anonymized. Click any card to preview.

What this actually costs you in time.

You're running a business. We know that. This is what a Brain Build asks of you, and what it doesn't.

What we need from you.

  • 15 to 19 interview sessions over 6 weeks. Most are 60 to 90 minutes.
  • Access to your leadership team and key function owners for their sessions.
  • Access to your systems (Slack, Drive, CRM, ops tools) in read-only mode.
  • Honest answers. The Brain is only as good as what you're willing to tell us.

What we don't need from you.

  • Prepared slides or briefing docs. We'll extract it in conversation.
  • A dedicated project manager on your side. We run the project.
  • Your team to stop what they're doing. Interviews are scheduled around them.
  • Perfect documentation before we start. That's what we build.

Most sellers say the process is the most structured thinking they've done about their business in years. Some say it's the first time.

How we know the Brain is ready to ship.

Before we hand off your Brain, we run it through six quality benchmarks to make sure it's ready for diligence and day-one operations.

No pillar below Partial. Every pillar scores at least a 2 on the 0 to 4 Completeness Scorecard. Any exception requires written seller sign-off.
Triangulation rule. Every factual claim has at least 2 sources, or is flagged as single-source.
Seller verification. All narrative deliverables are reviewed and signed off by the seller before buyer handoff.
10 to 15 recommendations. The Recommendations Package contains between 10 and 15 actionable items. Never more, never fewer.
Documents Dossier. Tier 1 standard diligence docs are 85% or more received, or explicitly marked n/a.
Brain query test. The Brain returns useful responses on 18 of 21 standard buyer queries before it ships.

What happens after handoff.

The Brain Build engagement produces your knowledge asset. What comes next depends on how you want to use it.

Ongoing subscription.

After the Brain Build engagement closes, access to your queryable Brain moves to a monthly subscription. This covers continued access, brain maintenance, and the ability to update entries as your business evolves toward exit.

Subscription pricing is separate from the engagement fee. See our pricing page or ask us on a call.

Integration and listener setup (add-on).

The interview and data collection process delivers a strong, static Brain. If you want your Brain to stay current automatically — pulling from tools like Slack, Google Drive, your CRM, or your ops software — integration and listener setup is scoped as a separate add-on.

Integration setup typically adds 1 to 3 weeks depending on your stack and the number of connections. It is priced separately from the Brain Build engagement and the monthly subscription.

Setup timeline

1 to 3 weeks

Billed

Separately from engagement

Best for

Businesses staying active post-build

Ready to see what this looks like for your business?

Start with a Signal. It's free, it takes 60 minutes, and you walk away with real value whether or not you ever work with us again.

See pricing