In 2026, buyers start their research inside ChatGPT and Copilot before they ever hit a search results page. Google AI Mode answers questions before showing links. The intent signal on these surfaces is high and auction density is still low.
If we acquire this business tomorrow, can we keep its customer acquisition running without the founder?
Acquirers ask this question. A seller running documented AI-era paid channels looks like a modern asset. A seller running 2019 keyword campaigns looks like a wasting one. The valuation gap is real and growing.
Beacon is the demand side of the Vursu exit readiness stack. Signal captures the operational knowledge that makes a business transferable. Beacon builds the acquisition engine that makes it valuable.
We operate them as a system, not as three independent campaigns. Creative, attribution, and reporting flow across all three from day one.
Self-serve Ads Manager, beta in the US, May 2026
CPC and CPM bidding. Conversions API and pixel measurement. Programmatic creation through the Advertiser API.
ChatGPT users arrive mid-decision. They are comparing options and weighing tradeoffs in conversation. Auction density is low compared to Google Search at the same lifecycle point.
Sponsored placements inside conversational search
Performance Max, AI Max for Search, and Shopping with smart bidding. Direct Offers in AI Mode shopping results.
AI Overviews appear on a meaningful share of US desktop queries. Eligibility flows through your existing Google Ads stack. Done right, you inherit the new surface for free.
AI native ads across Copilot and the Microsoft network
Performance Max, Search with logo extensions, Multimedia, Product, and Vertical ads. Reach extends to Bing, Edge, Outlook, LinkedIn, and Xbox.
Higher click-through and shorter customer journeys than traditional search. CPCs typically 30 to 70 percent lower than Google. The fastest place to test conversational ad creative.
Trey Blazic spent close to twenty years in ad operations, building ad engines and tooling at scale. Zach Linder spent years running paid acquisition for venture and DTC brands.
Beacon is what we wish we had when we were the ones inside an SMB asking how to keep up. It is also the thing brokers and buyers will eventually ask for, whether they call it that or not.
Every campaign, decision, and learning is captured in your Vursu workspace. The work transfers cleanly when a buyer takes over.
Monthly performance reporting is structured to plug straight into the diligence package brokers use. Your broker thanks you later.
Beacon is built to be transferred. No agency lock in. The accounts, the playbooks, and the data are yours from day one.
You can start at any phase. Most engagements begin with the audit and grow from there.
Two weeks. We map your current paid stack, your tracking, and your creative library against where buyers actually search now. You get a written readiness assessment and a prioritized build plan.
Four to six weeks. We stand up campaigns, conversion infrastructure, and the creative pipeline across the three core surfaces. Trey leads ad ops. Every decision is documented in your Vursu Knowledge OS so the work is transferable from day one.
Monthly retainer. We run the campaigns, refine the creative, and produce the monthly performance report. You can take it in house anytime.
If you are an SMB owner who wants to be on the platforms where buyers search now, or a broker working with sellers who should be, we want to talk. The audit is fixed fee and starts at two weeks.
Request early accessOr reach out at hello@vursu.com