Vursu for Business Brokers

Deals don't die at LOI. They die on questions the data room can't answer.

You get paid at close. That commission has to survive diligence first. Vursu turns everything you're already collecting into sourced answers that hold up when the buyer starts digging.

How it works →

Why this exists

The business lives in the owner's head. The data room doesn't know that.

Every listing you take on has two sets of knowledge. The paperwork, which the data room captures. And everything else. The pricing logic, the customer quirks, the vendor handshake deals, the reasons behind every decision. Buyers pay for the second set and discount hard when they can't see it.

That gap is why diligence drags, why the same questions get asked five times, and why deals stall when the owner is the only person who can answer. Every stall hands the buyer leverage. Every re-trade comes out of your seller's price and your commission.

What you hand over

  • Financial statements, 3 years
  • Tax returns
  • Customer contracts
  • Vendor agreements
  • Lease and asset list

What decides the deal

  • Why is your biggest account priced below the others?In the owner's head
  • What happens if the top customer leaves?In the owner's head
  • Which vendor deals are handshake only?In the owner's head
  • Who else can run the Tuesday production schedule?In the owner's head

What Vursu is

A knowledge layer on top of what you already do.

You drop in what you're already gathering from the owner and their key people. Documents, financials, contracts, interview transcripts. Vursu converts the entire pile into AI-ready data. Typed, structured facts with confidence scores, the business's own vocabulary, every claim pinned to the exact page it came from. Connect Claude or whatever AI you use and every session starts knowing the whole listing. No re-uploading. No re-explaining. No juggling projects.

Vursu doesn't write your deliverables. Your AI does. Ask it for the buyer FAQ, the objection list, the first draft of the teaser. Everything pulls from the same sourced facts, so nothing contradicts and nothing waits on the owner's memory.

Win the listing.

Walk into the pitch with something the broker down the street doesn't have. A listing that answers buyer questions before they're asked is a different product, and owners can tell.

Protect the multiple.

Buyers discount what they can't verify. When every answer cites its source page, the discount has nothing to feed on and re-trades lose their ammunition.

Close faster.

The same questions stop getting asked five times, and diligence stops waiting on the owner's calendar. Faster closes mean more deals per year, and you only get paid at close.

How it works

Collect. Distill. Deploy.

01

Collect

Drop in what you already gather. Documents, financials, contracts, call and interview transcripts. Our interview prompts capture the tribal knowledge the paperwork misses.

02

Distill

Vursu reads every file, extracts typed facts with confidence scores, pins each one to its source page, builds the business's own vocabulary, and flags duplicates and contradictions before they become diligence problems.

03

Deploy

Interrogate the business, not the folder. Sourced answers that hold up in diligence. Your AI drafts the docs from the same facts so nothing contradicts. Buyer objections surfaced before a buyer ever finds them.

Ask it what happens if the top customer leaves. That's the moment brokers get it.

What it isn't

Slack does messaging. Granola does meetings. Vursu does business knowledge.

Not a QoE.

It doesn't replace required diligence work.

Not a data room.

It sits on top of the one you have.

Not another portal.

It works inside the AI tools you already use.

It transfers at close.

When the deal closes, the knowledge base goes with the business. The buyer inherits everything the seller loaded instead of losing it. Seller training obligations get easier to meet, diligence continuity is preserved, and the buyer starts day one already knowing how the business works. Your listing walks in the door better packaged than anything else they'll see.

Why now

Your buyers are already using AI in diligence.

The first question a buyer's AI asks an unprepared data room exposes every gap in it. Brokers who hand over a queryable, sourced knowledge base look a generation ahead of brokers handing over folders. Start with one live listing and see the difference on the next buyer call.

One listing. No change to your process.