Brand Guidelines · V4

The Vursu Brand

Everything you need to represent Vursu consistently — logo, colors, typography, and voice.

Brand Kit Overview

The complete V4 brand system at a glance.

Full Brand Kit ReferenceVursuV4.png

Logo

The Vursu logo is the V. — a bold V with a dot. The dot is a core brand element and is always present.

V. Mark — PrimaryVursu3-A1.png

V. Mark — BlackVursu3-A2.png

Full Logo — PrimaryVursuV3-A.png

Full Logo — BlackVursuV3-A2.png

App IconVursuv3-B.png

Circle Mark — WhiteVursu white circle logo.png

Wordmark — Text OnlyVursu3-Text.png

Logo — GreenVursu Green.png

Logo — B&W AVursu B&W1.png

Logo — B&W BVursu B&W-B.png

App Icon — Variant 2Vursu3-B2.png

App Icon — Variant 3Vursu3-B3.png

Usage Rules

The dot is always present on the V. mark (exception: app icon uses simplified white V on teal)
Never stretch, rotate, add shadows, gradients, or outlines
Never recolor outside defined variants: teal+black, all-black, or reversed white
Minimum clear space: height of the dot on all sides
Wordmark font is Good Timing by Typodermic — never recreate in another font
The brand name is Vursu — "Vursu Labs" is only for social handles where Vursu was taken

Color Palette

Teal is the brand. Black is the anchor.

Brand Colors

Brand Teal

#0D9488

Brand Black

#000000

Teal Hover

#0F766E

Teal Dark

#115E59

Text

Primary

#0F172A

Secondary

#475569

Muted

#64748B

Dim

#94A3B8

Backgrounds

Primary

#FFFFFF

Secondary

#F8FAFC

Tertiary

#F1F5F9

Page

#F5F7FA

Semantic

Success

#16A34A

Warning

#E6B400

Error

#E63956

Info

#0D9488

Typography

Two font systems: Good Timing for the logo wordmark only, and Plus Jakarta Sans for everything else.

Logo Wordmark

WordmarkGood Timing · Typodermic Fonts

Good Timing is used exclusively for the logo wordmark. Never for body text, headings, or UI.

Body & UI Typography

DisplayPlus Jakarta Sans · 800 · 3.25rem · -0.02em

Business knowledge lives in people's heads.

HeadingPlus Jakarta Sans · 700 · 1.875rem

What is Vursu?

SubheadingPlus Jakarta Sans · 600 · 1.25rem

Capture how your business works

BodyPlus Jakarta Sans · 400 · 1rem · 1.6

Vursu takes your tribal knowledge — the unwritten processes, scattered docs, and know-how living in Slack threads — and turns it into something your whole business can use.

CodeJetBrains Mono · 400 · 0.875rem

const brain = await vursu.query("brand guidelines");

Voice & Tone

Vursu sounds like a calm, experienced business operator — not a marketer, not a developer, not a hype machine.

Do

Speak plainly and directly
Use concrete, real-world examples
Sound like someone who runs a business
Think in systems and workflows
Say it in fewer words when possible
Be professional but not corporate

Don't

Use hype: revolutionary, game-changing, supercharge
Use AI buzzwords: leverage AI, harness the power
Be verbose: "In today's rapidly evolving..."
Use exclamation marks in marketing copy
Use ALL-CAPS for emphasis
Sound like a press release

Copy Examples

Yes

"Vursu remembers how your business works."

"Supercharge your business with AI-powered knowledge management solutions."

Yes

"One sentence in. Perfect output out."

"Revolutionary AI technology that transforms how businesses operate."

Yes

"Stop prompting. Start talking."

"In today's fast-paced digital world, knowledge is power."

Messaging

Core positioning and the three pillars.

Positioning

Vursu is a Knowledge Operating System for SMBs that transforms tribal knowledge into structured infrastructure AI can actually use.

Tagline: "Your Knowledge Operating System"

Capture

Bring in documents, processes, and everyday know-how

Work

Generate, automate, and answer grounded in your truth

Leverage

Multiply your team instead of replacing them

Asset Downloads

All logo files at stable URLs. Reference these in skills, docs, and integrations.

Asset	File	Path
Brand Kit V4 (full reference)	PNG	`/brand/VursuV4.png`
V. Mark — Teal + Black	PNG	`/brand/Vursu3-A1.png`
V. Mark — All Black	PNG	`/brand/Vursu3-A2.png`
Full Logo — Primary	PNG	`/brand/VursuV3-A.png`
Full Logo — Black	PNG	`/brand/VursuV3-A2.png`
Logo — Green	PNG	`/brand/Vursu Green.png`
Logo — B&W A	PNG	`/brand/Vursu B&W1.png`
Logo — B&W B	PNG	`/brand/Vursu B&W-B.png`
App Icon — Primary	PNG	`/brand/Vursuv3-B.png`
App Icon — Variant 2	PNG	`/brand/Vursu3-B2.png`
App Icon — Variant 3	PNG	`/brand/Vursu3-B3.png`
Wordmark — Text Only	PNG	`/brand/Vursu3-Text.png`
Circle Mark — White	PNG	`/brand/Vursu white circle logo.png`

For AI skills: Reference logo assets by URL (e.g. https://vursu.com/brand/VursuV4.png) so any tool or bot can fetch the actual files.