About the Book
This book is a distillation of pattern recognition from 50+ customers across 15 industries. It's about prioritization, scope discipline, and clear execution pathways. From startups to large enterprises.
Why most AI projects fail
Why 60-day kickoff phases often kill momentum before a single line of code is written.
The Demo Trap
Cool demos die in 30 days. Why flashy prototypes rarely survive the transition to production.
What actually works
Build the end-to-end pipeline before adding complexity. Prove the path works.
About the Author
Zach Linder
Co-Founder & Former COO, Stellar
From the trenches, not the sidelines
"I've seen the same failure patterns over and over - pilots that look great but never ship, strategy work that never ties back to business outcomes, and organizational resistance that kills momentum before value can be realized."
With 15 years in operational leadership at high-growth tech companies with multiple successful exits, I've learned what actually works and scales versus what just looks good in a pitch deck.
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